Scientific Area

Kathryn Goetzke

Advocate with MH Lived Experience. Founder. iFred.

Advocate with MH Lived Experience. Founder. iFred.


Kathryn Goetzke, MBA, is a speaker, author, mental health advocate, social entrepreneur, branding, happiness and hope expert. Through The Mood Factory, she launched the first national cause-marketing campaign for mental health. Her projects Hopeful Minds, Hopeful Mindsets, and Hopeful Cities, she is author of The Biggest Little Book About Hope, and hosts The Hope Matrix Podcast. She has over 17 years in recovery, and proactively manages her mental health including exercise, nutrition, connection, and hope skills. She presents and speaks to corporations and at conferences on the science, her story, and your strategies for hope, health, and happiness.

Kathryn Goetzke is the Founder of iFred, the International Foundation for Research and Education on Depression, and Strategist with Hopeful Mindsets, LLC, where she develops and leads programs aimed at activating hope. She is an entrepreneur and innovator behind Mood-lites™. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health Ms. Goetzke’s expertise as a global mental health ambassador has led to speaking appearances at the United Nations and the Never Alone Summit, and conferences in Canada, South Africa, Malaysia, Northern Ireland, and more. She is the author of the Biggest Little Book About Hope, host of The Hope Matrix Podcast, creator of Hopeful Minds and Hopeful Mindsets, global programs dedicated to teaching the ‘how-to’ of hope, as well as Hopeful Cities, a free movement that provides cities with the tools they need to activate hope citywide.